connect with consumers.
We believe that every successful qualitative project
is rooted in a series of great conversations.
We believe that every successful qualitative project is rooted in a series of great conversations.
What We Do
Consumers might interview a family member, prepare a recipe in their own kitchens, or create a video of a particular experience. These activities prime deeper discussions and help clients gain genuine insight into the reality of day-to-day life for their consumers. These projects leave teams feeling informed, inspired, and connected.
samples, or interact with new product prototypes. These projects contribute to the overall process of creating new products that consumers find relevant and exciting. Because these projects are hands-on and forge new territory, consumers are excited to share their perspectives. This positive energy fuels actionable findings for client teams.
and communication. These projects help clients to develop packaging that draws consumers in and conveys key brand ideas. Consumers feel a real sense of connection with the packaging of their favorite brands. Pack structures house their favorite products, while package graphic designs provide opportunities for sharing compelling brand stories. This sense of connection drives authentic consumer conversations that lead to packaging insights for client teams.
executions. These projects help clients to develop advertising that is appealing and on strategy for their brands. Consumers love to think about and discuss advertising. These conversations can be incredibly helpful when the focus is less about uncovering “good” and “bad” executional details, and more about understanding what is conveyed, how these ideas are formed, and what impact these ideas have on brand perceptions. These projects leave teams feeling focused and excited to implement consumer insights into their next steps of creative development.
brands and react to stimulus designed to explore territory that brands might occupy in the future. These projects help clients to identify unique positionings that leave teams energized and excited to explore subsequent brand communications.
How We Do it
Fun, authentic conversations with consumers can take place in a variety of locations – in the family room of someone’s home, while shopping at a retail store, via webcam, or around a table at a research facility. Whatever the location, it is the conversation that matters.
Great conversations that are built on trust and fueled by active listening can uncover truths and deliver valuable insights related to consumer relationships with brands, consumer behavior in key categories, and consumer attitudes, beliefs, and values.
Consumer insights gathered during qualitative research can be useful in identifying new product ideas, brand positioning areas, package graphic design directions, package structure alternatives and brand communication areas.