connect with consumers.
drive insights.

We believe that every successful qualitative project 

is rooted in a series of great conversations.

We believe that every successful qualitative project is rooted in a series of great conversations.

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services

What We Do

Consumer Target Exploration

These projects allow the team to explore a particular aspect of consumer life at a deep level. Because of their exploratory nature, the approach to each of these projects is always unique. These projects often involve some type of pre-interview journal activity.

Consumers might interview a family member, prepare a recipe in their own kitchens, or create a video of a particular experience. These activities prime deeper discussions and help clients gain genuine insight into the reality of day-to-day life for their consumers. These projects leave teams feeling informed, inspired, and connected.

New Product Development

These projects engage consumers in conversations that help clients as they develop new products. In these discussions, the team listens to consumers as they share product experiences, react to new product concepts, taste new product

samples, or interact with new product prototypes. These projects contribute to the overall process of creating new products that consumers find relevant and exciting. Because these projects are hands-on and forge new territory, consumers are excited to share their perspectives. This positive energy fuels actionable findings for client teams.

Package Design Development

These projects incorporate the consumer perspective into the package design development process. In these conversations, the team listens to consumers as they discuss package design directions in terms of attention, appeal,

and communication. These projects help clients to develop packaging that draws consumers in and conveys key brand ideas. Consumers feel a real sense of connection with the packaging of their favorite brands. Pack structures house their favorite products, while package graphic designs provide opportunities for sharing compelling brand stories. This sense of connection drives authentic consumer conversations that lead to packaging insights for client teams.

Advertising Development

These projects engage consumers in the process of developing effective marketing communications (TV, Print, or Online). In these conversations, the team listens to consumers as they discuss stimulus used to convey potential advertising

executions.  These projects help clients to develop advertising that is appealing and on strategy for their brands.  Consumers love to think about and discuss advertising.  These conversations can be incredibly helpful when the focus is less about uncovering “good” and “bad” executional details, and more about understanding what is conveyed, how these ideas are formed, and what impact these ideas have on brand perceptions.  These projects leave teams feeling focused and excited to implement consumer insights into their next steps of creative development.

Brand Positioning Work

These projects engage consumers in the process of developing compelling positions for brands within their competitive environments. In these conversations, the team listens to consumers as they share current perceptions of

brands and react to stimulus designed to explore territory that brands might occupy in the future.  These projects help clients to identify unique positionings that leave teams energized and excited to explore subsequent brand communications.

APPROACH

How We Do it

Fun, authentic conversations with consumers can take place in a variety of locations – in the family room of someone’s home, while shopping at a retail store, via webcam, or around a table at a research facility. Whatever the location, it is the conversation that matters.

Great conversations that are built on trust and fueled by active listening can uncover truths and deliver valuable insights related to consumer relationships with brands, consumer behavior in key categories, and consumer attitudes, beliefs, and values.

Consumer insights gathered during qualitative research can be useful in identifying new product ideas, brand positioning areas, package graphic design directions, package structure alternatives and brand communication areas.

INDUSTRIES

Our Work

We have had the pleasure of working with many well-known brands across a variety of categories.
  • arts and crafts
  • breakfast cereals
  • candy, chewing gum & mints
  • coffee
  • fitness and sports nutrition
  • frozen and prepared foods
  • healthcare
  • ice cream & frozen novelties
  • insurance
  • kitchen products & food storage
  • personal care products
  • professional education
  • snacks
  • soft drinks/bottled beverages/beer
  • telecommunications